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Introduction Why History Matters............................................................................ii

Executive Summary ..............................................................................................iv

Significance of the Site .........................................................................................vi

Our Mission and Goals.......................................................................................viii

VISITOR EXPERIENCE

.............................................................................................1

• Arrival and Entry

• Campus Orientation

• Museum Center and Campus Core

PORTAL TO ROCK COUNTY

....................................................................................9

• Interpretive Vision

• Experience Criteria

• Themes & Spaces

EDUCATION & PUBLIC PROGRAMMING

................................................................21

• More than Exhibits

• Visitor Engagement

• Educational Programming

• Visitor’s Viewpoint

OPERATIONAL EVOLUTION AND EXPANSION

........................................................27

• Current vs. Future Operations

• Marketing & Rebranding

• Staffing

• Earned Income Opportunities

- Four Pillars of Success

• Site Evolution: Phases I-III

• Beyond the Campus Borders

INVESTMENT & ECONOMIC IMPACT

.....................................................................41

CONTENTS

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